assurenatal
logo design

The task was to develop a typographic logo design for AssureNatal, a prenatal genetic testing product under the parent company Tesis Biosciences. They needed a logo that was branded to Tesis Biosciences but would also stand apart on its own.

I stuck with the main colors that exist within Tesis (orange and blue) and expanded upon the double helix iconography. I linked the s’s with “assure” to mock the double helix.

See my full process below.